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SearchCap: PPC shopping ads and more

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[ad_1] Attend Our Conferences June 11-13, 2018: SMX Advanced October 23-25, 2018: SMX East × Attend SMX – Click Here Learn More About Our SMX Events Gain new strategies and insights at the intersection of marketing, technology, and management. Our next conference will be held: April 23-25, 2018: San Jose Oct 1-3, 2018: Boston See all the dates and locations. × Attend MarTech – Click Here [ad_2] Source link

Google patent on related entities and what it means for SEO

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[ad_1] I read a lot of patents, many of which may or may not apply to search engine optimization (SEO) or be used by Google at all. But that’s not the case with the recently granted Google patent “Related entities.” I believe this patent is being applied and it gives us significant insight into how Google identifies entities and the related entities people are searching for. Let’s look at some details I think are interesting and get a general understanding of the patent and its intent. Understanding how Google associates entities will help us grasp and use the connections to SEO. Related entities […]

Final call to enter the 2018 Search Engine Land Awards

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[ad_1] Time is running out to wrap up your submissions for the 4th annual Search Engine Land Awards! That’s right – the next entry deadline is just a little more than a week away, Friday, April 13th at 11:59PM PST.  This is your chance to be recognized among the most successful consultants, SEO/PPC tools, agencies and in-house search marketing teams in the world. This year’s competition features over 25 categories, including the opportunity for software tools and platforms to be recognized for industry-leading research. In-house SEO & SEM teams also have the chance to earn some hardware and boost their […]

SearchCap: Bing Ads extensions, Apple hires Google exec & local image bug

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[ad_1] Attend Our Conferences June 11-13, 2018: SMX Advanced October 23-25, 2018: SMX East × Attend SMX – Click Here Learn More About Our SMX Events Gain new strategies and insights at the intersection of marketing, technology, and management. Our next conference will be held: April 23-25, 2018: San Jose Oct 1-3, 2018: Boston See all the dates and locations. × Attend MarTech – Click Here [ad_2] Source link

In big win, Apple hires Google AI chief John Giannandrea away from Google

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[ad_1] Earlier this week, we reported on personnel changes within Google’s search organization: Ben Gomes will now be in charge of all search, and Jeff Dean is taking on leadership of Google Brain and AI. The changes come as Google SVP of Engineering John Giannandrea moves to Apple to run AI efforts there. Giannandrea “will run Apple’s machine learning and AI strategy,” according to reports. He will also report directly to the company’s CEO, Tim Cook. While Google has a “deep bench” in AI, the move is still a loss for Google and a win for Apple. Giannandrea was instrumental […]

7 ways to turn a webinar into a stream of link-attracting content

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[ad_1] Creating large amounts of valuable content is a universal challenge for marketers. Doesn’t matter if we’re talking about images, articles, blog posts or videos. Producing large quantities sometimes causes a decrease in quality if a marketing department isn’t diligent. It’s generally agreed that quality is more important than quantity when it comes to content, but it never hurts to have both if possible. One excellent way to publish frequent, high-value content is to create webinars. Once a webinar has been produced, your creative team can repurpose and optimize it into several pieces of valuable content. Let’s take a look […]

SearchCap: Google’s AMP Project, John Harrison Google doodle & more

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[ad_1] Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Search Engine Land and Marketing Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy’s articles. [ad_2] Source link

Google’s AMP Project announces new consent component ahead of GDPR compliance deadline

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[ad_1] With the deadline for the General Data Protection Regulation (GDPR) fast approaching, Google’s AMP team has announced a component to enable publishers to surface a user consent notification for sites using the mobile-friendly framework. From the announcement: The features to be launched include the ability to show choices in user interface notices via “accept” and “reject” semantics, and configuration of AMP element behaviors in response to users’ choices. The GitHub issue page details the component’s format and configuration options, along with future feature suggestions. As the issues surrounding GDPR consent and compliance are complicated — including acquiring per-usage consent […]

How to use the Knowledge Graph for higher rankings

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[ad_1] Google has been on a mission to transform search from “strings to things.” This mission was one of the many reasons for the Hummingbird update and the rise of RankBrain. To pull off this extraordinary feat, Google and its team of engineers needed to create connections between their data using “real world context.” This resulted in what we now know as “The Knowledge Graph.” Google’s goal is to create a “massive graph of real-world things and their connections, to bring more meaningful results.” When searching for information, users are no longer constrained by 10 blue links; instead, Google now […]

John Harrison Google doodle honors man who invented marine chronometer 283 years ago

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[ad_1] Today’s Google doodle marks the 325th birthday of British horologist, John Harrison. In 1735, the self-taught clockmaker completed his design of the first marine chronometer. According to Google, the British government had offered a reward of £20,000 to anyone who could create a navigational instrument that determined a ship’s longitude within 30 miles. Harrison spent seven years working on the ground-breaking invention that would aid British naval forces. “Harrison’s extraordinary invention brought him much acclaim. Thanks to him, seamen could not only gauge latitude but longitude, making their excursions far safer,” says Google on its Google Doodle blog. The […]