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Google’s Ben Gomes expands role to head all of search amid leadership shuffle

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[ad_1] Reported today in The Information, Ben Gomes, the current VP of Core Search at Google will be stepping up to lead all of Search as Vice President. This move is the result of John Giannandrea, SVP of Engineering overseeing both the search and AI units, stepping down. The single role previously held by Giannandrea is being divided between Gomes, who will oversee search, and Jeff Dean, currently Google Senior Fellow overseeing the Google Brain team. Dean will now oversee both Google Brain and the AI unit at Google. Both Dean and Gomes are long-time veterans at Google (19 years […]

SearchCap: SEO angles, mobile conversions & April Fools’ Day pranks

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[ad_1] Attend Our Conferences June 11-13, 2018: SMX Advanced October 23-25, 2018: SMX East × Attend SMX – Click Here Learn More About Our SMX Events Gain new strategies and insights at the intersection of marketing, technology, and management. Our next conference will be held: April 23-25, 2018: San Jose Oct 1-3, 2018: Boston See all the dates and locations. × Attend MarTech – Click Here [ad_2] Source link

Lowest Rates For SMX Advanced Expire Saturday

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[ad_1] If you’re craving a conference that skips the basics and dives right into the deep end of search marketing, look no further. Search Engine Land’s SMX® Advanced is coming to Seattle June 11-13. This conference has sold out every year for over a decade, and Super Early Bird rates expire this Saturday night. Book now to secure your seat and enjoy serious savings! Your All Access pass unlocks the complete SMX Advanced experience, including: If you’re already planning to join us for SMX Advanced, do your wallet a favor: Register now and enjoy $500 in savings! This is the absolute […]

The power of podcasting: SEO keyword angles

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[ad_1] This is Part 2 of a three-part series. Part 1 can be found here. Once you are booked on a podcast, brush up on the host’s website, bio and about page. Listen to recent podcast episodes so you can get a feel for the types of questions being asked, learn a little bit about the host and ask about audience demographics. You have an opportunity to speak with someone who is going to listen to you for 20 or 30 minutes of their time — you must make an impression! Before the podcast interview, the host or one of […]

7 ways to increase mobile engagement

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[ad_1] Mobile users have traditionally been surfers rather than shoppers. According to one study from Monetate, mobile conversion rates are still less than half of desktop conversion rates. Source: Monetate EQ4 2017 Yet, though there’s an opportunity for e-commerce websites to increase their online sales through mobile, barriers do exist. Mobile checkout is less convenient than it is on desktop, and a majority of mobile consumption occurs in apps rather than websites. Source: Nielsen Insights With the mobile-first index finally arriving and voice search continuing to climb in popularity, now is the time to re-optimize your mobile e-commerce strategy to […]

SearchCap: EU domains at risk, mobile page speed & search pictures

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[ad_1] Attend Our Conferences June 11-13, 2018: SMX Advanced October 23-25, 2018: SMX East × Attend SMX – Click Here Learn More About Our SMX Events Gain new strategies and insights at the intersection of marketing, technology, and management. Our next conference will be held: April 23-25, 2018: San Jose Oct 1-3, 2018: Boston See all the dates and locations. × Attend MarTech – Click Here [ad_2] Source link

Recruitment SEO: How to create a well-optimized career section on your site

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[ad_1] When you are advertising and ready to hire top talent, it’s important to have a strong, consistent and well-optimized presence on job posting sites, high-traffic job boards and LinkedIn. If a job candidate is interested in your company, he or she will immediately go into research mode and scour the Internet for more information. You should expect job seekers to visit your company website to learn more about leadership, culture, and other available jobs in their field. For employers and site owners, you can improve the job seeking experience as well as your company’s recruitment pipeline by building out […]

UK webmasters prepare for #Brexit – the EU is coming for your .eu domains

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[ad_1] The European Commission announced that UK based companies and residents that own .EU ccTLDs will have to surrender those domain names after Brexit. The notice reads: As of the withdrawal date, undertakings and organisations that are established in the United Kingdom but not in the EU, and natural persons who reside in the United Kingdom will no longer be eligible to register .eu domain names or, if they are .eu registrants, to renew .eu domain names registered before the withdrawal date. This obviously has serious implications for those who have branded their companies or brands around .EU TLDs. Not […]

Mobile speed case studies: Push for faster page loads

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[ad_1] Google recently announced a new mobile ranking algorithm it is calling the “speed update”.  Google states the speed update will “only affect pages that deliver the slowest experience to users and only affect a small percentage of queries” Let me begin by saying: page load times are already a huge part of Google’s mobile ranking algorithm. They have been for some time now and are an important signal directly related to site traffic. In the different cases below, you will see just how huge of an impact page speeds have. Google traffic seems to spike and plummets for some websites with varying desktop […]

Search in Pics: Google baby shower gifts, Google donut box & Gary Illyes food

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[ad_1] In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Bella Thorne & Patrick Shriver Schwarzenegger at Google: Source:… Please visit Search Engine Land for the full article. [ad_2] Source link