How can SMS/text marketing increase foot traffic, sales and customer retention? Well ask yourself these three questions:
- How often do you look at your cell phone?
- How far do you let your cell phone get away from you?
- When you get a text message, how many of those messages do you read?
REAL TIME LIVE MARKETING Aside from email marketing, SMS/text is the ONLY form of marketing where you can think of a campaign in the morning and have customers in your restaurant in the afternoon as a result of your effort. That being said, SMS has an open rate of approx. 97% whereas email is typically around 5 10%. You can craft offers instantly and don't have to wait for print advertising that could take days or weeks.