What Is Reputation Marketing?
Wikipedia describes it like this:
“The reputation marketing field has evolved from the marriage of the fields of reputation management and brand marketing. In the socially connected world of the new millennium a brand’s reputation is vetted online nearly in real-time by consumers leaving online reviews and citing experiences on social media websites.”Wikipedia
Reputation Marketing is one of the most important tools you should be using in your local marketing. Unlike reputation management, which is reactive.. businesses implement it after receiving bad reviews; Reputation marketing is pro active.. Reputation marketing gets the power and influence of Social Signals working for your small business. Today, reviews are considered so significant major search engines and review sites rank businesses higher or lower in their local SERP’s based on latest reviews and overall rating score. This is why reputation marketing is one of the most powerful tools you can implement in your local marketing strategy. We recommend it for any business wanting to make themselves the preferred choice for potential clients and customers.
Reputation marketing is the key to supercharging all your marketing promotions both online and off, propelling many potential consumers to your business. Imagine the unfair advantage you would have over your competition by having the ability to display social proof of your 5 star reputation on your company website, Facebook Page, Newspaper Ads, Television Ads, Postcards, Flyers etc.
Reputation Marketing – How To Get Your Happy Customers Selling For You!
We can provide you with the education and resources needed to:
- Educate all your employees on the significance of customer feedback and asking for it every chance they get when appropriate.
- Receive 5 star reviews from all your happy customers.
- Get your customers to publish those reviews on the most popular review sites such as Google+, Facebook, Yelp, and more.
- Get 5 Star reviews consistently published on your business website and other digital properties where your potential customers can see them.
- Have your 5 star reviews displayed on all of your online and off-line marketing promotions.
A steady stream of 5 star reviews from all your happy clients is just the sort of content that encourages prospective consumers to select you over your competition. A 5 star reputation tells them that your business is the best choice in the marketplace. Social proof of your trustworthiness is what a 5 star online reputation can do for your business.