Restaurant Marketing
ABOUT THIS VIDEO: Getting more people into your restaurant or coffee shop is challenging. Competition is through the roof and the internet (and social media) has changed the game. This episode covers 6 things you NEED to do in order to grow your food service business:

There’s really only a handful of ways people will discover you and take action:

1. Product - really good product or vibe (workspace)
2. Location - people just walking by and coming in, high traffic areas cost a lot more for rent tho
3. Social - people seeing your place tagged on other peoples accounts (influencers big plus)
4. Search - people looking for coffee shops in a certain area
5. PR - media or bloggers talking about the BEST in coffee shops that you need to go to
6. Advertising - support all this with a paid spend on social media