Search Engine Marketing (SEM) is a method of Digital Marketing that encompasses promoting websites by increasing their prominence in the search engine results pages (SERPs) like Bing, Google, or Yahoo; mainly by the use of paid advertising. SEM could also include search engine optimization (SEO), which is the process of optimizing website content and structure to reach higher rankings in the free SERPs pages, often referred to as “organic,” results. There’s only two ways to get potential customers to your website: Either through paid advertising which gets your site good visibility in the search engines so that they will notice you, it can also get quite expensive. Or your site shows up on the free search results by optimizing it utilizing SEO to meet Googles and the other search engines standards and they will rank it accordingly.

Over 87% of all searches online are done through Google.

Just like you can purchase advertisements in the physical world to get customers into your brick and mortar store, in the Internet, you can acquire visitors to your business website by paying for ads in cyberspace. You may pay for marketing on a website that has content relative to your target audience, or you purchase Pay-Per-Click ads on search engines such as Google or Yahoo. You may similarly register with online advertising agencies, offering webmasters the chance to earn commissions whenever a visitor clicks on your ad which they have placed on their site.

Let’s pretend that you are planning to sell cookbooks online and you need to draw more attention and visitors to your website. You might purchase advertising on a site that sells cooking and kitchen supplies or you could also purchase ads on Google. Then when a potential customer searches for “online cookbooks,” your ad would appear. When a user clicks on your ad, you pay Google a fee for that click — even if they don’t go on your site and buy anything.

The cost per click (CPC) is contingent on how much other individuals are willing to bid on that ad spot. Popular keywords, such as “phoenix dui attorney” may be very expensive, frequently surpassing $250.00 per click. This is why it is essential that your business’ website engages and gives your visitor what they are looking for if you’re planning on spending any of your advertising budget on pay per click (PPC) advertising. If it doesn’t contain engaging content such as videos or something interactive that grabs their attention, they will vanish in a heartbeat — as well as the cash that you dished out for that click to get them there to begin with. CPC advertising can get very expensive and is for the brave with deep pockets.

Without a doubt the most all-inclusive, most powerful small business directory ever created, we show you how to utilize all of the available Google properties to get your business dominating the top of your local search results. Learn More

You should also be using social media marketing to get your products and services in front of prospective clients while convincing them that your products and services have value. Insert engaging content that is of importance to customers seeking information, or include other content — such as a relevant YouTube video — combined with your content in the hopes that it will be shared by several people. This is referred to as “going viral” and it will publicize whatever product is attached to the viral content. For instance if you were wanting to publicize the opening of your new pet store, sharing a crazy dog video around to your Facebook fans might be a good way to accomplish that. Learn More.

EMI helps businesses get publicity through whatever media is most suitable for them. We listen to your goals and objectives molding a Search Engine Marketing plan specifically for you — there is no “one size fits all.” Tell us about your business to see if we’re a fit for you by clicking on the “Discovery Form” button and we’ll schedule a time to talk to you about your search engine marketing opportunities.

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