Search Engine Marketing (SEM
) is a method of Digital Marketing that encompasses promoting websites by increasing their prominence in the search engine results pages
(SERPs) like Bing, Google, or Yahoo; mainly by the use of paid advertising. SEM could also include search engine optimization (SEO), which is the process of optimizing website content and structure to reach higher rankings in the free SERPs pages, often referred to as “organic
,” results. There’s only two ways to get potential customers to your website: Either through paid advertising which gets your site good visibility in the search engines so that they will notice you, it can also get quite expensive. Or your site shows up on the free search results by optimizing it utilizing SEO to meet Googles and the other search engines standards and they will rank it accordingly.