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by Evan B
in

SEARCH ENGINE OPTIMIZATION: ANOTHER FORM OF SEARCH ENGINE MARKETING

Another form of SEM is search engine optimization, or SEO. SEO consists of optimizing your website structure and content so that it may be easily found in the free search engine results for a particular keyword. Let’s say for example, you’re a local plumber in Phoenix, AZ and you want to rank for the terms “plumbers in Phoenix” and “emergency plumbing phoenix.” You would insert content into your webpage utilizing those keywords relevant to that particular subject. That way when a potential customer types in those terms in Google, your site appears in the search results. This is often referred to as “on-page SEO.”

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