Using Social Media To Generate Leads And Improve ROI
People spend more time on social media than they do emailing, shopping, and online gaming combined.
A new “like” doesn’t exactly equal a new dollar. Until now there have been two problems with social media:
1) Small business owners are too busy to make regular posts
2) The return on investment isn’t measurable. In other words,
it’s too hard to see if it’s making you money.
Social Media Marketing has become a very important component in today’s New Digital Marketing Eco System. With the recent changes in Google’s search algorithms, it now factors social signals as one of its indicators in its search rankings. In order to understand the significance of what kind of impact this can have on your business it’s important to understand how they all work together in your small business marketing strategy.
Google uses Twitter to discover new content
The world wide web is an ever-growing public library filled with content and no central filing system. Google gathers pages during its crawl process and then creates an index, so we know where to find things when we’re searching for it. This process can be quite tedious with the amount of content being produced each day and every hour. With the help of Twitter, content that has generated a lot of traction on Twitter can cut the time it takes Google to find your content. Factors such as how many retweets, how many people tweeted the content, and the time frame of when the content was shared are all taken into consideration when indexing the content. Content indexation is important for SEO because the faster you can get your content indexed, the faster you’ll get rewarded through organic traffic to your site.
Social shares is the new link building
One of the many factors that contributes to a high ranking in Google’s SERPs is how many linkbacks your website receives. Unfortunately, this factor is easily manipulated through black-hat SEO techniques, such as keyword stuffing, invisible text, and creating “fake” websites that link back to the website you’re trying to optimize. As a result, Google has instead chosen to look into social signals like Tweets, Facebook posts, +1s and so on, as a non-manipulated way of getting links. Gone are the days where you had to work hard on creating “link juice”—now, social media and SEO can work together to give your website the link backs it needs.
Boost authority with your social media influence
In simple terms, Google will rank your blog posts and website higher if it sees that you are a credible source. In addition to determining your credibility based on how many people link back to you, Google also considers your social media influence. How this is determined is based on many different factors that include relevance, reach, and resonance. To see how you rank on these factors, ask yourself these questions: is your content relevant to your brand, how many people are you able to reach with the content you’re sharing on your social profiles, and are the people engaging with your content valuable to you, i.e. whether they are influential bloggers and brands.
Google loves Google+
This one is pretty obvious: Google factors in your presence on Google+. Take 10 minutes each day to spend on your brand’s Google+ page, whether it’s to post something on your business profile, or posting your content into Google+ communities. Be sure to post the content you want to be ranking for on Google+ to prove to Google that you are worthy of positioning high in their search engine.