Web Design Discovery

Name*

First

Last
Company Name
Email*
Phone*
Website
Fill this out if you need a website redesign. If you need a new website, leave this blank.
Contacts
Who are the primary contacts from your organization? Please list names, titles, email
addresses, and phone numbers.
Launch Date
What is your intended launch date for the new site? Are there any outside considerations
that might affect the schedule (for example, PR launch, trade show, annual report)?
Budget
Do you have a specific budget range already established for this project / Can this project
be divided into phases to accommodate budget and timing restraints?
Third Parties
What third party companies or agencies are you also working with on this project? Will you
need EMI to be the main project managers or will you be the hub for all the work?

Save and Continue Later

Business Objectives
What Type Of Web Design?*
Please pick what type of work you need.
- New Website
- Redesign Current Website
- Fix Issues With Current Website
Overview*
Please Give Us A Brief Overview Of Your Business
Purpose / Goals*
Please provide a concise statement about the goal or purpose of the website.
Your Company
How does your company differentiate itself from competitors?
Site Comparison
List Some Websites You Like The Look Of. What Do You Like About Them? What Don't You Like About Them?
Competitors
Please list competitor URLs you find compelling and why.
Current Site Successes.
What areas of the current site are successful and why?
User Experience.
Do you feel your current site promotes a favorable user experience? If not, please list any shortcomings on the site or anything you would like changed.
Reports
Have you conducted usability tests or gathered visitor feedback for your current site? Please include when and any reports or findings.
Remarks
Is there anything else you would like to mention?

Save and Continue Later

Look & Feel:
This section allows you to describe how you want your website to look like.
Logo
Do you have a logo? Do you want a [new] logo?
Branding
How important is it to maintain your current look, feel, logo, and branding?
Tagline
Does your company/organization have a tagline?
Photos
Do you have imagery or photos you want to provide?
Current Content
Describe visual elements or content that should be utilized from your current site or marketing materials (logo, color scheme, navigation, naming conventions, etc.).
How would you like your new site to be perceived as?
Use a few adjectives to describe how your site visitor should perceive the new site. (Examples include prestigious, friendly, corporate, fun, forward thinking, innovative, and cutting edge.)
Company Perception
How is your company currently perceived offline? Do you want to carry the same kind of message through your website?

Save and Continue Later

TECHNOLOGY:
Technical Contact
What is your target platform and browser? Whom can we talk to in your organization to help respond to technical issues?
Will you need any of the following? Check all that apply.
- Search Engine Optimization
- Registration (log-in / membership)
- Survey/Voting Tools
- Newsletter Distribution
- Hardened Web Security
- Photo Gallery
- Web Traffic Analytics Tools
Metadata
Would you like us to import metadata from the old site? Does the old site have a blog? If so,
what blogging framework is being used?
Database
Does the site need to integrate with any pre-existing database? If so, what kind of
database is currently being used? (FileMaker, Access, SQL Server, Oracle, etc.)
Will you be using any scripts or code that have already been established?
Maintenance
Do you have an in-house IT person who can maintain the site?
Content
Do you have content for the site? If not, will you be creating content in-house or using an
outside provider?
Content Continued
How will the content of this site differ from your current site? Do you already have a
sitemap or outline for the proposed design?
Demographics
Describe a typical site visitor/ target audience: How often are they online, what do they use
the web for? Include basic demographics: age, occupation, income level, purchasing
habits. (Use as much detail as possible in profiling your target. Profile more than one type
if appropriate.)
Visitors
What is the primary “action” the site visitor should take when coming to your site (i.e. make
a purchase, become a member, search for information)?

Save and Continue Later

e-commerce: Please fill this section out if you are needing an e-commerce site, if not leave blank.
Products
Describe what you will be selling (hard goods, services, downloadable product). Do
products have particular features? (Please describe all options and configurations of size,
color, strap, finish, etc.)
Social
Do you want the ability for users to share products via social channels? What about “tell a
friend”?
Categories
How many categories? How many products initial and how many products in a year?
Cross Selling
Do you want to set up cross-selling, upselling on the product detail pages?
Coupons
Will you be generating coupon codes, discounts? Describe how you’d like these to work.
Shipping
Will there be any particular shipping rules (free shipping over a certain cost, flat rate, table
rates, etc.)
Shipping Cont.
What shippers will you be using?
Payments
Which payment gateways and services do you want to offer? (PayPal, Google Wallet, bank
transfer, COD, check/ money order, zero total checkout).
Amazon
Would you want your store to sync with Amazon or eBay account?
Reviews
Do you want to allow customer reviews?
Wishlists
Do you want to enable customers to create and save wishlists?

Save and Continue Later

Web Design Discovery Form

Web Design Discovery Form

Step 1 of 5